Seaforest Shines Again at the 15th China International Hair Fair

From September 2 to 4, 2025, the 15th China International Hair Fair (CIHF) was grandly held at the Poly World Trade Center in Guangzhou. Once again, Seaforest was invited to participate, presenting a wide range of products at this global industry event.

Approved by the Ministry of Commerce of the People’s Republic of China and organized by the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, this year’s CIHF covered more than 40,000 square meters, brought together over 1,000 leading brands, attracted more than 60,000 professional visitors, and held 20+ featured activities. As a B2B international platform covering the full spectrum of the hair industry, including hairdressing, hair products (wigs), eyelashes, hair care, and hair transplantation, CIHF is committed to promoting global trade and technological collaboration, helping enterprises expand their markets and seize business opportunities.

Seaforest’s booth was a highlight of the exhibition. Using vibrant green as the main visual, the design conveyed a philosophy of harmony between nature, fashion, and beauty. Flowing curves symbolized both the power of ocean waves and the grace of hair strands, fusing natural imagery with hairstyling artistry.

Our exhibition featured a wide range of products, including ladies’ wigs, wefts, hair bundles, and false eyelashes. The booth also included interactive experience zones and business discussion areas, providing visitors with an immersive visual and tactile experience while efficiently showcasing Seaforest’s diversification strategy and craftsmanship in the hair products sector.

Throughout the exhibition, Seaforest’s booth attracted plenty of professional buyers, industry experts, and media representatives. On-site staff engaged visitors through product demonstrations, technical briefings, and business discussions, highlighting the company’s manufacturing expertise and service capabilities while reinforcing partners’ confidence.

At the forum session, Seaforest Executive Vice President Xu Yidan delivered a keynote speech on “The Three Core Engines of Seaforest’s High-Quality Development.” She outlined the company’s strategic practices in:

· Quality as the Foundation: Seaforest has built a full-chain quality assurance system from raw materials to delivery, supported by nine global production bases, 109 patented technologies, and rigorous quality inspections, in order to deepen trust with international clients.

· Innovation as the Driver: Seaforest integrates Drucker management principles with Toyota’s lean methodology to drive process R&D and its digital transformation. It has also successfully achieved real-time production monitoring by leveraging the MES system, optimized warehousing and logistics with AGV robots, and enhanced product development precision by employing advanced equipment such as colorimeters and colorfastness testers.

· Talent as the Enabler: Through a dual-track talent recruitment program and partnerships with universities, Seaforest has cultivated hundreds of professionals. Since 2024, the company has conducted 44+ training sessions for over 1,000 participants, strengthening team cohesion under the corporate values of Health, Responsibility, Agility, and Excellence.

Seaforest’s achievements were also recognized at the awards ceremony. Four of its stores were named among the “Top 100 Wig Stores of 2025” and the Group was honored as the “Most Influential Enterprise of 2025.” These accolades reflect Seaforest’s commitment to integrity, craftsmanship, professional service, and reliable quality, as well as its role in driving the healthy and sustainable development of the industry.

This honor is a strong recognition from both the industry and the market of Seaforest’s brand influence, service capabilities, and overall strength. Building on this momentum, Seaforest will continue to enhance its services and deepen its development efforts, creating greater value for consumers and the industry alike. Looking ahead, Seaforest will uphold its philosophy of “quality as the foundation, innovation as the driver, and talent as the enabler.” The company will further expand its presence in domestic and international markets, strengthen collaboration across the value chain, and help bring China’s hair industry to a higher stage on the global arena.